about us

The name DiGen Art is an abbreviation for “Digitally Generated Art” representing our gallery’s focus. It is also a nod to crypto culture, where traders playfully refer to themselves as “DeGens,” short for “degenerates”, for their risk-taking and non-conformist spirit.

Our mission is straightforward — we aim to play a key role in fostering the digital art movement in MENA by researching its history, educating the public, and uplifting emerging artists.

At DiGen, we’re fascinated by the intersection of art and technology, exploring a broad spectrum of art forms like digital illustration/animation, creative coding, AI art, VR/AR, and many more exciting applications of upcoming technologies.

The Middle East and North Africa boast a rich cultural history, including a pioneering role in algorithmic art practices. We’re here to celebrate this heritage and ensure our region is an integral part of the ongoing digital revolution.

Our flagship space in Beirut is more than just an art gallery — it’s a creative space where we experiment with new technologies, house a growing library of relevant books, and host engaging events like hackathons, lectures, and workshops.

As we increasingly introduce ourselves to the world online, digital art has become a window to our digital identities, reflecting our interests, values, and beliefs through the items we collect. We believe this transformation will reshape the art world in the coming years, and we’re determined to be at the forefront of this revolution.


We’re building a community of artists, academics, collectors, and digital art enthusiasts from MENA. Our Beirut gallery is a space for like-minded individuals to connect, share, and learn. Together, we aim to nurture this emerging movement, inspire the next generation of digital artists, and welcome new art collectors.


If you’re a digital artist from the MENA region, we’d love to connect.

Our signed artists exhibit in our gallery, benefit from our network, and access professional curation and career support.


Whether you’re new to digital art or an experienced collector, we invite you to join us in shaping the future of this space.

Benefit from tailored art advisory and, insights on this thriving art market.


Web3 thrives on collaboration.

If you’re a curator, part of an art institution, university, or an NGO, and you have a project idea or share our goals, we welcome the opportunity to partner with you.

visit US

Our flagship gallery is in Beirut, Lebanon, next to the American University of Beirut (AUB)


DiGen Art Gallery
Omar Bin Abdul Aziz Street
Hamra, Beirut, Lebanon

opening hours

Monday to Friday
11am to 7pm
Saturday by appointment

THE team


Alex holds a bachelor’s degree in Architecture from the American University of Beirut and an MBA from INSEAD. Previously, he worked in sales and trading at Goldman Sachs and advised multiple DeFi startups. Alex’s collection of early Art Blocks generative artwork rekindled his long-standing passion for art. Driven by a desire to share his enthusiasm and insights into what he envisions as the future of art and culture, Alex founded DiGen Art to introduce this innovative movement to a broader audience in the Middle East.


Tracy is an interior designer with a bachelor’s in architecture from the American University of Beirut. After five years at ArchiKa architecture agency, she established her freelance practice in Paris, focused on luxury residential and commercial interior design. Tracy’s portfolio includes the design of DiGen’s flagship gallery in Beirut, Lebanon, and she collaborates with DiGen’s collectors to create cutting-edge digital art displays for their homes, offices, and commercial spaces.


Yumna graduated from the American University of Beirut with a Bachelor’s in Graphic Design. Her expertise was developed as an art director at Bokja and the National Bloc, leading their brand strategies and campaigns. She heads her own creative practice, assembling a team of brand strategists and UI/UX developers. As the principal art director of DiGen Art, Yumna leads the gallery’s brand vision and visual language.